Dr. Wladimir Klitschko’s life has been driven by an extraordinary and multifaceted career.
He is well known as the second longest reigning boxing champion in history with the most title defences. He currently holds the WBA, IBF, WBO, IBO and the “Ring Title” and is thereby the dominant force in the heavyweight division. He also studied philosophy and sport science and holds a doctoral degree for the latter one. Klitschko’s life credo is simple and yet unique: A healthy mind in a healthy body. It is the continuous strive to unlock the human potential across all areas of life. It’s the relentless will to progress that sets him apart. For that reason, he has been active in many fields – especially with regard to social campaigns or own charity fonds.
His ambition is the foundation for the next level: A business enterprise with his name starting with a very own mineral water – the beginning, essence and fuel of life!
In doing so, he went on a journey to the Carpathian mountains with an expert team to discover a fountain that is particular in terms of freshness and mild taste. He even believes to perceive a special sound, when hearing the water splashing over the stones.
This mineral water marks the very first step within a number of future products and ventures with the Klitschko name. It is therefore crucial to develop not only a distinctive and appealing, but also highly versatile identity for “Klitschko – the choice of the champ”, a brand that can ba applied to all future products.
The aim is to create a brand logo and a bottle design based on Klitschko’s name. It should not only catch people’s eyes, both in restaurants, bars and stores, but also serve as a foundation for future businesses.