This bottle is based on a healthy, triangular body shape. The top of the bottle shows this shape - an imitation of Wladimir's chest. The label associates with a short nearly any sportsman / sportswoman is wearing (especially Wladimir during his daily work to keep his body in shape).
The umbrella brand is "by KLITSCHKO" The subbrand is "K2O" (with an inferior 2)
I even created "The real sixpack" ;) a combination of six bottles which even should associate a healthy body with a stomach-sixpack.