this design is made to close the gap between sports drinks (like Powerade) and high quality water (like Apollinaris). I tried to find a unique shape and an eye-catching label. The logo is clean and simple and based on the shape of the bottle. The sports water is more dynamic with a bottletop for sports (easy handling). The special shape fits good in a hand and also in a bottle holder for cycling or a running belt. The classic water is reduced and clean so that it is not disturbing your eye.