Here's what happened

Challenge

In 2022, one special BU of a major Chemical player will celebrate their 60th anniversary of their invention of Isophorone chemistry. This is an occasion to say a huge THANK YOU to their loyal clients across three continents (Asia, Europe, North America) and remind them that this company is the best partner they can have. 

Approach

jovoto curated five diverse creatives with a background in event management, conception and corporate gifts. The creatives were given loads of freedom with their ideas, as long as they develop a concept for an event and gift that could work across the relevant target audiences and that will leave the recipients with a strong and positive connection to the brand.

Outcome

The creative team came up with a total of ten ideas, with some being very bold for the brand, others being on brand and others completely outside of the box. Together with an expert from the events industry the ideas were evaluated and analysed to find the best possible route.
 

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