LOQI is a fashion label founded in 2012. LOQI creates original and stylish reusable products for everyone, focusing on shopping bags. The affordable and stylish shopping bags are an eco-friendly, high quality, long lasting reusable product that contribute to a sustainable environment. OEKO-TEX and INTERTEK certification guarantees that LOQI are produced ethically and without using harmful substances.
The name LOQI comes from a word play on the Latin word LOCI (meaning locations) and the Chinese word QI (meaning air or life energy). It is a small, light word that reflects the quality of the products. The name is a reminder to use the shopping bags everyday, everywhere to replace throwaway plastic bags and save energy.
The locations in which the LOQI shopping bags are available range from department stores, museum shops, bookstores, fashion stores, gift and interior stores and online at www.LOQI.eu. Merchandisers and corporate clients also use the LOQI products for promotions.
Any design edition that completely outperforms sales numbers will receive addtional 2,000 EUR. jovoto will check the sales number with LOQI every six months.
LOQI's aim is to revive the shopping bags into a “must have” product. The current classic collection is romantic and conservative in tone. The new lines should be fresh, quirky and artistic designs never seen on this segment of the market!
Create for LOQI the most impressive shopping bag designs on the streets!
Your task is to come up with a collection of 4 unique designs for the shopping bags that work harmoniously together. Whilst designing please adhere to the following guidelines:
- All you need to design is the template of the shopping bag (see materials).
- Your designs should include the latest trends. Themes may include but are not limited to graffiti, 3D prints, optical illusions, black and white, geometric shapes, nature, illustrations, pop-art, irony, comics. Further creative themes are welcome.
- The maximum number of colours is 8 however simple 2 colour designs are also appreciated due to lower production setup costs.
- The front and back of the shopping bag can be designed differently.
- IT IS EXTREMELY IMPORTANT THAT YOU DO NOT USE ANY STOCK-MATERIAL. ONLY SUBMIT DESIGNS FOR WHICH YOU OWN THE FULL COPYRIGHT OR IMAGE RIGHTS.
- The LOQI logo does not need to be incorporated into the artwork.
The target group is 20 to 45 years with a high trend awareness and appreciation of good design. Creative and mobile, they make environmentally friendly choices and say no to accumulating stuff and using throwaway products. Spoiled by an abundance of offbeat design gadgets they are searching for functional affordable products with an individual design twist.
LOQI would like to give you the freedom of creativity; we do not want to restrict you in any way so there are no specifications regarding the tonality of your design.
Click on the following links to download working material and additional information related to the project.