Shopping Bag (R)evolution

Create for LOQI the most impressive shopping bag designs on the streets! €5,000 prize pool

Create for LOQI the most impressive shopping bag designs on the streets!


LOQI is a fashion label founded in 2012. LOQI creates original and stylish reusable products for everyone, focusing on shopping bags. The affordable and stylish shopping bags are an eco-friendly, high quality, long lasting reusable product that contribute to a sustainable environment. OEKO-TEX and INTERTEK certification guarantees that LOQI are produced ethically and without using harmful substances. 

The name LOQI comes from a word play on the Latin word LOCI (meaning locations) and the Chinese word QI (meaning air or life energy). It is a small, light word that reflects the quality of the products. The name is a reminder to use the shopping bags everyday, everywhere to replace throwaway plastic bags and save energy. 


The locations in which the LOQI shopping bags are available range from department stores, museum shops, bookstores, fashion stores, gift and interior stores and online at Merchandisers and corporate clients also use the LOQI products for promotions.

Special prizes

Any design edition that completely outperforms sales numbers will receive addtional 2,000 EUR. jovoto will check the sales number with LOQI every six months.


LOQI's aim is to revive the shopping bags into a “must have” product. The current classic collection is romantic and conservative in tone. The new lines should be fresh, quirky and artistic designs never seen on this segment of the market!

Task Definition

Create for LOQI the most impressive shopping bag designs on the streets!

Your task is to come up with a collection of 4 unique designs for the shopping bags that work harmoniously together. Whilst designing please adhere to the following guidelines:

  • All you need to design is the template of the shopping bag (see materials).
  • Your designs should include the latest trends. Themes may include but are not limited to graffiti, 3D prints, optical illusions, black and white, geometric shapes, nature, illustrations, pop-art, irony, comics. Further creative themes are welcome.
  • The maximum number of colours is 8 however simple 2 colour designs are also appreciated due to lower production setup costs. 
  • The front and back of the shopping bag can be designed differently.
  • The LOQI logo does not need to be incorporated into the artwork.

Target Group

The target group is 20 to 45 years with a high trend awareness and appreciation of good design. Creative and mobile, they make environmentally friendly choices and say no to accumulating stuff and using throwaway products. Spoiled by an abundance of offbeat design gadgets they are searching for functional affordable products with an individual design twist. 


LOQI would like to give you the freedom of creativity; we do not want to restrict you in any way so there are no specifications regarding the tonality of your design.

Mandatory requirements

  • LOQI will use your design for the shopping bags and on additional LOQI textiles. But please only show your designs on the shopping bags (see template in the materials).
  • In case your idea is licensed all graphics MUST be available as vector files which include the exact PMS/Pantone colours. AI or EPS files are accepted. Whist vector is preferred, it is possible to supply a photoshop file (CS5.1 or below), 300dpi of actual size, which include the exact PMS/Pantone colours.
  • Percentages of colour: 50-90% of a colour will not be deemed as an extra colour.
  • The shopping bags are printed on polyester using the sublimation technique which allows for a brilliance of colour. The laser etched steel rollers used for printing enable printing fine lines, the minimum line thickness is of 0,5 mm. 
  • The base material is polyester in white. Due to the slightly transparent nature of the material, large white areas and designs with white as the prime base colour do not work well on the bags. Strong colour contrasts work well.
  • It is extremely important that you DO NOT USE any any stock-illustrations or images. Only submit designs for which you own the full copyright or image rights.
  • The following elements may not feature in your design:
    • Weapons
    • Skulls and crossbones
    • Sexist insinuations and any kind of nudity
    • Anything that glorifies violence

Usefull links

Download material

Click on the following links to download working material and additional information related to the project.


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