Four bags designed by the principles of minimalism intended to be unobtrusive and practical.


A minimal approach towards the shopping bag, the "Hip" collection is unobtrusive and functional. It follows a "less is more" aesthetics, saying the most with the least amount of words possible. Besides the stylistic considerations, each of the bags are designed to be of practical use - for fruit, bread, groceries and bottles (glass). This will provide for better sorting and handling of the carried goods taking into account their distinctive characteristics.