Bag Brother
I want to play a pun with novel Nineteen Eighty-Four by George Orwell

Solution

Bags of the Shopping leaders 'Bag Brother' bearing the caption "BAG BROTHER IS WATCHING YOU", will dominate the city, while the ubiquitous telescreen (transceiving television set) monitors the private and public lives of the populace. This is the world of perpetual war of trade marks for consumers.

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