Custom camouflage is based on military police and army urban camouflage patterns. Camo came back into popularity and fashion in 2012 with Nick Wooster, BAPE, Nigo and many other streetwear clothing collections. I thought of bringing this camo trend into a seemingly utilitarian everyday product as LOQI bag was cool idea. It's a collision of fashion trend and an everyday object which in turn might appeal to people who look for something modern yet simple and not over-the-top.
Shopping Bag (R)evolution