Here's what happened

Challenge

This global alcohol company is looking to expand to another brand. And for that, they came to jovoto to conduct this challenge from beginning to end. To start it off, we are looking at overarching creative concepts to communicate their preferred storyline and what possible iterations from that storyline the alcohol brand could have over the years.

Approach

This project spans several ideation phases. For this phase, jovoto curated 11 diverse creatives with backgrounds in communication, branding, and storyboarding from 8 different countries and invited them to create explorative, tasteful, and attractive storyboard designs.

Outcome

The creative team came up with a total of 24 ideas. The creatives on the jovoto platform have used their appreciation of this alcoholic beverage and its heritage to come up with wonderful concept routes to base a new brand on. Next up, the client will decide on their favorite route and we'll move on with more challenges on the platform.

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