Words from the Creative Guide + Special Announcement
adidas, Freudenberg and Markas, in cooperation with atp-Architects and Hilcona, are all part of a “food think tank” and are pioneers in the field of the corporate campus food experience. Merging taste, technology and architecture, they are striving to create cutting-edge ecosystems for corporate gastronomy. In this project they have teamed up to envision the corporate campus food experience of 2025.
Introducing "Think Outside the Lunchbox"
Across all industries, leading companies are discovering that a great food experience at the workplace is a magnet and motivator for employees and new talent – giving the idea of branding corporate and social responsibility an altogether new flavor. In this project food should be seen as an extension and expression of the company and its values and as a long-term investment in employee health and well-being.
One of the world’s leading sports brands is at the forefront of this development. Their ‘World of Sports’ campus has already established a top-quality food and beverage experience for all their employees. However, adidas is looking to go one step further and re-imagine corporate catering as a whole, serving food and drinks in two big canteens (each dishing up 2000 meals a day), two cafeterias, smoothie bars and one location for testing.
With more than 45,000 employees all over the world, Freudenberg is one of the largest family-owned companies in Germany with an offer including household goods and cleaning products, automobile parts, textiles, building materials, and telecommunications. The company operates in an industrial park with more than 6000 people. In 2016 the real-estate arm of Freudenberg (Freudenberg Real Estate) started an initiative to re-position the industrial park as a modern Innovation and Learning Campus. In regard to the food and beverage infrastructure, there is one central, still traditionally operated canteen, which serves 1700 meals a day.
Markas, a family-owned business with more than 7,000 employees, offers a wide range of catering services for large establishments such as companies, hospitals, private clinics, retirement homes, universities, schools and other institutions throughout Europe. Vitality and health are at the core of all Markas dishes. Markas prepares menus in dedicated cooking centers as well as on-site, in cooperation with nutritional experts and based on customer requirements.
atp architects engineers
One of the leading integrated planners in Europe with more than 600 architects and engineers, focused on high-quality design services for the production, retail, tourism, health and real-estate industry. All of them are directly or indirectly involved with catering within their premises and atp is supporting their demands with innovative building solutions.
Based in Liechtenstein, Hilcona is a leading producer of innovative fresh convenience foods ranging from fresh-frozen pasta to a diverse vegetarian assortment. The products are ideally suited to fit gastronomy needs and developed with a clear focus on sustainability and service-orientation.
The aim of this project is to create a unique corporate food concept with an inspiring vision that defies all of today’s preconceptions about the typical food experiences at the corporate campus.
Your concepts should enthuse and excite employees, as well as provide as an attractive bonus factor that makes new talents want to work there.