The food is locally grown and sourced by urban farmers. The interior will house Vertical Vegetable Gardens that enable consistent quality product, while requiring the least amount of physical space. Because it is a controlled environment, the crops will always be in season. The structure will be LEED Ceritified from materials to operation. Box will promote Urban Cultivation, Aero Farming , Sustainibilty and Nutrition, and will feature Plant Pathologists and Plant Biologists in-house to care for the crops and educate consumers. Box's integrated audio system will use certain musical genres (e.g. Classical Indian) to increase Vertical Harvest yields by 25-60%. This process uses sonic waves to alter and enhance food - creating what is known as "Supersonic food."
Which target group is your concept for?
Gen X to Millenials
How does digitization & connectivity create a unique eating experience?
With an extension of the restaurant on their mobile device - an app 'at their finger tips' - consumers will have a more personal connection with Box. Through the app, consumers will receive photos of the team, and will have direct line-of-sight to the source of their food, along with nutritional facts on all of their meals, and reminders and notifications based on their diet chart. The app will help consumers live a more energetic life, giving them access to a nutritionist for every meal.
What other amazing features does your concept offer?
Urban Cultivation, Vertical Farming, great packaging, and a user-friendly eating experience that will help shape the future of fast food and quick service restaurants. This is the 'foodture' of Fast Food on a global scale. We also plan on introducing Facial Recognition technology to enable consumers to interact with Box in a myriad of ways (such as better tracking of their food intake and personal preferences) and 3D Food Printing.
What is the core idea behind your campus food experience?
Healthy, affordable eating that enables consumers to feel energized and focused, while helping them create a true connection between their body and mind. A living building that maximizes health potential, while minimizing environmental impact. Safe, healthy and responsible for all species.