organic adidas is a conceptual public canteen space design that contains organic food and beverages served directly in canteen, beside entertainment, and refreshment spaces. imagined in 2025 at the adidas hqs, the space is a manifestation of an oasis, a green space often with water springs in the middle of deserted crowded cityscape and office complex. this organic green container is not only affecting its surroundings but also affecting business people and coworker who work nearby by giving refreshing and relaxing vibe without completely detached them from their working environment. this space is compatible as a pool/gathering space for productive workers, knowledge workers, and digital nomads to share their visionary ideas and knowledge together while socializing and having relaxation. the form of dynamic contemporary architecture and design are combining sporty-ness and dynamic movement of human built environment and artificial materials with the organic nature of plants, water, and earth elements that contrasted one another yet harmoneusly integrated in one place. the aim of the conceptual design is expanding the future of gastronomy horizon with a space design that is compatible with the current year information technology and dynamic social condition.
Which target group is your concept for?
productive workers, knowledge workers, and digital nomads
How does digitization & connectivity create a unique eating experience?
organic food & beverages selection combined with information and entertainment screen with augmented reality technology. the workers WILL NOT use any devices or smartphone, the building will recognize, receiving orders, and serving the employees
What other amazing features does your concept offer?
experience features: organic food & beverages information and entertainment screen with augmented reality technology entertainment space fitness space bar small conference roof garden space
What is the core idea behind your campus food experience?
organic food and beverages served directly in canteen, beside entertainment, and refreshment spaces.