Think Outside the Lunchbox

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The best time of the day... Adidas lunch time
Create a place of sensations and experiences of food & leisure for employees and managers.
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Solution

From the Adidas' logos, it's created a basic shape to build the restaurant and the outdoors. The parking is inspired in one logo and the building in the other logo. The place where the Adidas' letters are in the logo, the fountains are settled. The fountain sculptures represent every sport that Adidas sponsors. Employees will feel comfortable and proud to work with the brand. The brand will offer them unique relax spaces and virtual activities in hall number 1 (virtual sports mainly). The target is to create an atmosphere where the employees/directors can mainly ENJOY not only the lunch experience but the lunch time offering them the best installations and equipments The employees will be so satisfied that they will prefer to consume the brand which they work for. Apart from this, it's necessary to bear in mind the renewable energy, so the roofs of hall 1 and hall 3 will be solar panels.

Which target group is your concept for?

It’s for Adidas employees and directors which like good gastronomy.Employees will enjoy the ecologic gastronomy with heatlhy products and directors will experience innovative ecologic tasting menus.

How does digitization & connectivity create a unique eating experience?

Wifi will be free in all the campus. Sensitive experience sitting down under the mushrooms, listening to your favourite music choosen by mobile connection (f.example: bluetooth) . Digital panels in the dining rooms showing us about gastronomy.

What other amazing features does your concept offer?

Hall 1:INTERACTIVITY Equipment for virtual games ( VR glasses) Hall 2: VIP DINING ROOM Hall 3: employees DINING ROOM Parking Outdoor: Music relaxing area

What is the core idea behind your campus food experience?

Employees will feel comfortable and proud to work with the brand. The brand will offer them unique relax spaces and virtual activities in hall number 1 (virtual sports mainly). The target is to create an atmosphere where the employees/directors can mainly ENJOY not only the lunch experience but the lunch time offering them the best installations and equipments The employees will be so satisfied that they will prefer to consume the brand which they work for.