Adidas picnic
Nature, monumentality and identity
1/5

Solution

THE DESIGN WITHIN THE BUILDING IS FOCUSED TO GENERATE HARMONY IN RELATION TO A NATURAL ENVIRONMENT. IT PRETENDS TO IMPROVE THE EXPERIENCE OF ALL THE USERS IN A PLEASANT WAY. THE FORM AND VOLUME SEEK TO BE MORE DYNAMIC; FULL OF RHYTHM AND FULL OF TEXTURES.

*dynamism *technology *monumentality *forest *nature *picnic

Which target group is your concept for?

To every user regardless of their hierarchy, gastronomy is a universal language. The concept was developed aiming to favor the Adidas labor force's multicultural cohesion.

How does digitization & connectivity create a unique eating experience?

The building would provide systems which create a perfect and custom made user experience. Smart Apps will allow the user to choose the menu as well as get involved in the food growing and production.

What other amazing features does your concept offer?

Smart spaces, high-end technology and materials in harmony with nature.

What is the core idea behind your campus food experience?

an integrated space in which all users can identify with the brand

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