About the project

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Signup to become a member of our global community. Once you join, you can access this project by submitting your jovoto Pro application. We will review your portfolio within 24 hours. Looking forward to seeing your work!

Background

LUX needs your creative thinking for its next generation of advertising! This project focuses not on what the product does but why it truly matters and benefits women. Capture this value from her point-of-view.

What’s the task?

Create an original ad about what a next generation LUX soap will allow a woman to be, do, feel or look like from her point of view.

What’s in it for me?

Earn from the total award pool of €8,000. This includes €5,500 in community awards, two €500 Halftime Awards and one license fee of €1,500. In addition, the top 3 most innovative and different ideas will receive a Global LUX Creativity award.

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