Crowdsourcing, Crowd-Funding, Co-Creation: Creation and realization of creative ideas, with the help of the internet, is increasingly turning into a collaborative act. Ideas are searched for on a goobal scale, and are be vetted by the wisdom of the crowd. Fans and Friends help their favorite projects to their next album or launch through micro-donations. Artists like Aaron Koblin even let whole artworks arise by orchestrating the work of thousands of digital microtaskers.
Everyone is an artist, everyone can participate in art and through the internet, we can even do this collaboratively! How is this affecting art itself?
In preparation for Social Media Week Berlin (Sept. 19th to 23rd 2011), we, jovoto (plattform for collaborative ideation) and Startnext (Crowdfunding platform for artists, creatives and inventors) would like to experiment with you.
We want to facilitate the creation of an artwork: Collaboratively developed, funded by the crowd, and collectively enjoyed. 3 weeks of concept, 4 weeks of funding, 2 weeks of planning and exhibition.
Crowdsourcing + Crowdfunding = Cocreation
Can we do this? What will it be like?
In the upcoming 3 weeks you will be able to submit your artistic concepts on jovoto, they will be able to be viewed, commented and rated by others. The concept should have a connection to the theme described in the task description. If you are already working on this theme or related themes, you may certainly submit already existing concepts.
You can join forces in teams and you are invited to give each other feedback to constantly improve your concepts. Additional feedback will come from three advisors with experience in the fields of art and collaboration: Ela Kagel (Transmediale), Tobias Leingruber (Medienküstler), Michelle Thorne (Mozilla Foundation).
Develop an artistic intervention along the theme Friend, Foe, Fan, Follower and everything in between. How is the internet changing the way we think about relationships and the others?
The space which is going to be the backdrop of your intervention will be a central hang-out space during Social Media Week - some sort of a lounge or café - so it is in itself a social space for meeting and talking.
What ever visitors of this space can expect is up to you: Will there be performances, will there be a technical interface to play around with, will they visitors be asked to do something or is it primarily and aesthetic experience? The theme Friend, Foe, Fan, Follower and everything in between is there to give you some guidance, but how you are going to conceptualize it is up to you.
It would be nice if you find a way to include visitors, so that the idea of creating something together becomes apparent. Think about how technical interfaces could help you enhance that participatory aspect.
Funding and Budget
The concept which is rated best by the community, will be realized during Social Media Week. To make this possible, we will turn to the crowd again and crowd-fund the project through the crowdfunding plattform Startnext.
We will have 4 weeks following the concept phase in which the goal is to find supporters for the idea. The success of the funding phase is crucial for the realization of the project, which is why your budget planning should be reasonable.
Overall, your costs should not exceed a budget of 3,000 EUR. This includes a 16.7% share of the budget to cover the expenses for the artist or team. Other costs to be covered include material, external services, and transportation costs as needed.
The concept chosen by the community will get support from LabTV <link> in producing a pitch video, which will be used during the funding phase.
Set up and specifics of the space
The room with you intervention will be open to the public from Sept. 19th to 24th. Since the exhibition will only last 5 days, this means set-up and dismantling should not be too complicated.
Set up and dismantling would therefor take place on the weekends before and after Social Media Week: Sept. 17th / 18th and Sept. 24th / 25th.
The artist or team will be responsible for setup and dismantling of the intervention. But they can count on helping hands! Images and details concerning the space will follow soon!
Presence of the artist or team
This project requires that the artist, team, or a representative, can be in Berlin for the time required. If you know you will NOT be able to be there in person, but you have a great idea, do try to join forces with someone in Berlin and form a team!
Presentation of your concept during concept phase
Your submission should consist of an image and a short written description. It should also include a rough calculation of your costs and materials needed. (See also: Funding and Budget)