About the project

The new detergent from a top-tier consumer goods company is addressing an environmentally and at the same time style-conscious target group that wants to act sustainably without sacrificing product performance or personal joyfulness. The products are very strong, exceptionally certified (e.g. Ecolabel/Cruelty Free) and characterized by fresh colors - and with the ideas from a team of creatives they aim to become even louder at the point of sale.

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