This proposal is focused on a series of weekly comics which show the problem of GM food in each episode. Their aim is to raise people's awareness in the issues of ecology and chain food, being bold and a bit of hilarious . By this way is expected to convince McDonalds to refrain from using genetically modified animal food. The idea is to project the campaign on the time, sequentially, being accompanied by additional material like posters and infographics.
If you're lovin' it, give an example (Breaking News #4)
Breaking News 4: The 2000 deal