My idea is to show the problem with the shape of a Matryoshka doll. On the left side you can see the core of all - the GMO. It is in the corn. The corn is in the chicken. The chicken is in the Chicken burger. And the Chicken burger is in you. You can see the chain effect - where it starts and where it will end. So everybody can see the problem and nobody can think: What's the point of all this? What's that to me? This Matryoshka covers everything. YOU DON'T HAVE THE RIGHT TO PLAY WITH OUR FOOD!
Solution
Thank you! Here is the first result. What do you think?
Thank you Andreea! What do you think about our update?
Like it. But I would not use the phrase "tasty" because GMO and non-GMO don’t differ in taste.
This is only the description, Wolfgang. Have a look at our update. There is a new headline. What do you think?
Thank you, Davide! Here is our first update. What do you think?
Yes! That would be a cool give away. But maybe a little bit too expensive... :) What do you think about our update?
Die Idee finde ich sehr gut! Was wäre, wenn die Frau einen gequälten Gesichtsausruck hätte. Den Bauch hält sie sich ja schon , wie wenn sie das Bauchgrimmen hätte? Und das Huhn könnte auch etwas ungkücklicher aussehen. Was meinst du, wäre das nicht noch deutlicher? So sieht ihr Gesicht sehr genussvoll aus.
Statt "Show" würde ich auch "Tricks" sagen. Weil die Puppe in der Puppe so eine Art Trick ist: "Stop your tricks with hidden ingredients." Das würde mehr zur Abbildung passen. Ihr deckt es quasi auf (indem ihr die Puppe auseinander nehmt), was drin ist.
Hi Sibylle! Lieben Dank für deine Gedanken und Vorschläge! Das mit dem Gesichtsausdruck würde es natürlich noch deutlicher visualisieren. Da gebe ich dir recht. Aber das Schwierige an der ganzen Sache ist ja eigentlich, daß die Hühner es nicht merken, wenn sie den genmanipulierten Mais essen und sie verändern sich auch nicht optisch. Und wenn wir das Huhn essen, merken wir da auch nix. Uns wird nicht schlecht oder wir werden auch nicht krank. Von daher sollten die Gesichter doch lieber ganz neutral sein - weil alle Betroffenen es nicht merken. Aber WIR haben es gemerkt (also greenpeace). Das möchten wir mit der Headline rüberbringen. In deutsch wollte ich schreiben "Aussen hui, innen pfui". Übersetzt heißt das dann "All show and no substance!". Ich hab das dann etwas umformuliert. Meinst du wirklich, daß man das als Trick bezeichnen kann? Mmmmh. Ich mach mir mal Gedanken :) Lieben Dank!
Mir ist noch ne schöne deutsche Headline eingefallen: "Mit dem Essen spielt man nicht" :) Passt doch, oder? :D
Thank you, Gus! I am very happy you like it! Thank you for you vote! :)
Hi you two! It would be fitting if you could make a version with soy, rather than corn. In the halftime client's feedback they told us that the focus should mainly be about the use of GMO soy. It would be great if you could add a version before the end of the submission period. Thanks :)
Hey you one :) Thank you for your comment! Jorge and I also discuss this some days ago. We think our idea is not that based on corn, but the fact of the chain effect. (describing subline) So we think it is ok. Plus it would be difficult to draw soy without it looking like green beans or peas... also, many people don't know how soy look like so they would get even more a wrong message. What do you think?
Great concept team and I do like a lot your illustration too!!! The German headline is 100% perfect, you just nailed it. The English one is good, but just a step behind the German one.. Viel Glück, mucha suerte :)
Thanks a lot for nice comment! So happy you liked it.
Thank you Éva!!! :) I think the german headline is one of mothers most used sentence... :)
I'll do it all the time :) But since the campaign will be run in Germany, I think the first priority is to have a perfect and strong German headline, which your idea does have :)
Thaaaaaank you Cristina! I am very happy you like it :)
I was curious on how the end result would look like and you did not dissapoint at alllll :) outstanding concept and final graphic. Great team !
Hehehe :) So I am very happy you are not disappointed and at the end you love it! :) Thanks a lot Alex!
Super duper thank you Elli! I am very happy you like it and also for your vote!!! :D
Genius!!!!!!!!! Congratutations, this explains in the best way.
Thank you very very much, Juan!!! I really appreciate that! :)
Thank you Matias!!! Big big hug back ;) Thanks for the stars!!! :D
Thank you so much, Gabi! I am very happy that you love it :)
Waaa!!! Brilliant idea guys!!! :) Awesome approach here! Intelligent and clear visual campaign!
What a great work and what a great win!!! Congrats dear Ramona & Jorge!!!
I was expecting this one to win ;) Great job, guys! I really loved your idea!
Oh thank you for your comment! I appreciate that :)
WOOHOOOO!!! YOU ARE IN THE COVER OF THE DOCUMENTATION!!! https://www.greenpeace.de/themen/landwirtschaft/gentechnik/wegweiser-durchs-supermarktregal SUPER IDEA!!! SUPER TEAM!!! =D
Thanks a lot for your kind words! We are really happy, that you like it :)
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