Ronald "Scream" McDonald
It's critical-parody about McD icon.

Solution

It's critical-parody about McD icon. The mascot, Ronald McDonald wear "Scream" mask and the slogan become "I'm leavin' it". The message: Cheap meat that produced with genetically-modified (animal) feed will cause a serious damage problem (health and environment), like a "Scream". If McD keep using cheap meat, consumers must say "I'm leavin' it".

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