It´ raining chicken!
Geneticaly modified food for animals is used due demand of food chain for overprodution of animals.

Solution

The aim is to keep the campaign simple, funny and non-aggressive, so even children can relate to it. The idea is that usage of geneticaly modified food can lead into any uknown possible result - like changing the animal´s features like colour, shape ect. It´s satiricaly meant that chicken can become pink, blue and so on. It can be apllied also on other various animals, like pigs and cows. The colourful animals can be used as a pattern for a donation campaign, selling stuffed coulourful animals.