Here's what happened

Challenge

This global consumer goods player has been at the forefront of technological advancement in its three BUs. Through the launch of consistent great products with all of their beauty brands, they are always innovating on the naturality of their products and providing the most unique and best products in the market. However, a good product only goes so far, if it is not marketed or presented effectively. With in-store activation becoming more and more unique and oftentimes more distracting rather than helpful, the company thinks we need to pause and rethink the way we design a store and showcase the products of the Hair Category. Looking at global trends, and understanding the evolution of the shopper, which no longer distinguishes online versus offline, we want to make the experience of the shopper unique and memorable.

Approach

jovoto curated eight diverse creatives with a background in Service Design/Innovation from seven different countries. The task given to the creative team is to envision what the store of the future is, and how technology can utilise certain features of the online experience, and adapt them to the uniqueness of an in-store visit. It is about using shopping insights of online shopping behaviour and applying them to a forward-looking activation design for the whole Hair Care/Hair Styling category. This is not about elevating only the company’s brands, but rather elevating the entire category. It is about exploring the touchpoints with the consumer and exploring new ways of looking at the store. 

Outcome

The creative team came up with 18 ideas, with some being crazy outside-the-box to very simplistic but effective. The final designs were handed over to the client for further evaluation.

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