Mom's Muesli Bags


All in all the design of the present packages seems a little bit �busy�, particularly in the lower area. Several elements compete for attention. At a second sight comes clear which kind of product it is.

While the company is named »Mom�s Healthy Secrets« Mom has to be represented more eye-catching on the packages. Not on the back but on the front.
-> Mom becomes part of an eye-catching placed brand

The product names seem to be too small. They will be indentified at a second sight.
-> Placing the product names big and eye-catching

On the �busy� background the product descriptions can be read difficulty.
-> Placing the product descriptions on a smoother background

I prefer the description »Muesli« because for me it has a bigger relation to health, naturalness, fitness than �Cereals�.

I like the product images very much. So I took them for my layouts too. I keep the colours and the splitting of the front (white above, colour below) to ensure recognition of the present packages.

A bag endorses the aspect �naturalness� more than a box.

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