In my opinion the classic packaging concept of a design including a product shot, the products logo and products title doesn't fit in this case that well.

I feel the brand like it's not that much about choosing the right cereal for breakfast, it's more about investing in something very personal: Investing in health, fitness and sustainability.

By naming the brand Mom's Healthy Secrets and the story told on the brands website, I get a message like "these products are not like those other contemporary mass producted products out there in the supermarket. These products come from a better time and were hand crafted personally back in the days."
But a typical retro inspired design wouldn't fit I think.

I think, the design of the packaging should be totally clear and transparent. It should communicate nothing like the things included in the product. I think in all that growing health and life-style market the most important thing is credibility and a strong self confident brand. I tried to build a design based only on the informations that might be interesting for me as a customer and those which are needed by law. No photos.

For the packaging itself I try to find a sustainable, cheap solution.

Sorry for my bad english�