I also think it�s necessary, that MOM plays a more important role on the package design. So I tried to create a brand with a smiling mom as an icon in the middle. The Idea was to keep it quite simple, but in this way unique, eye-catching and easy to remember. It can be seen as a sign of quality, because mom knows best what�s good for you. In combination with the checked pattern the package reminds of the so called �Good old times� in a quite contemporary way.
I wasn�t sure if a box or a bag is the better solution, so I do it for both.