100% Organic Muesli - Made by Mom


I think the biggest differentiator is the natural heritage of Mom's Mueslis. They are 100% organic and they are made by Mom. I try to play these facts as big as possible. I reworked the Logo and put "Mom's" in the center. The 100% is cut-out and shows you the content. The packaging transports a genuine retro appeal to the product, but the information is still well structured and easy to read. It feels warm and authentic and the shape of the pack reminds of a bag of corn.

Update: I tuned the Mom's a little and developed a campaign idea which plays with the word Mom's in a new context. Famous phrases like In God we trust or I love my Mom will be used to promote the Muesli.