ready for breakfast, grap ya spoon


the basic idea of the packaging is working with visual codes and icons, put together in a reduced, down to earth but also elegant design.
the main code is the spoon which is connected with the cereal, as a metaphor for eating mom´s healthy secrets. this is connected with the overall background of the packaging, which shows a table cloth.
The icons on the front of the package show the most important ingredients. these icons are used as well in the quickview that provides a fast overview about the benetifes of each important ingredient.
mom´s logo does not use a mom on the front side but again uses the spoon-cereal.symbol. the golden-yellow colour is related to the cereals. a Border of the same colour also connects all the active visual elements.

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