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More Glory

We can end poverty

Task: To create print advertisement for UNO information campaign in support of the Development goals defined in Millennium Declaration. Goal: To remind of the promises to defeat poverty by 2015 given by UNO country leaders by signing the Declaration

Solution

Creative idea:
Cross on the hand is a metaphor, a recognizable symbol of the task that should be done by it�s owner.
Here cross means a mark of obligation to people all over the world which the political leaders must fulfill.
In real life this mark can be scrubbed with ordinary water & soap. In our case the mark has stand straight for 10 years already as a hint that the promise given at the UN Millennium Summit of 2000 can be scrubbed only by real action.

Mechanics:
The series of posters include the flag image of every country UN member so it can be used in every region of Europe (& world). The cross is a key visual which can be used in other advertising activities (for example, field marketing, PR, Guerrilla marketing).