As the world’s first, authentic Russian brand-named vodka, Moskovskaya is synonymous with premium vodka of original purity, produced according to the strictest criteria worldwide. On the German market since 1967, the central brand values of Moskovskaya have always been originality, clarity and unadulterated enjoyment. This positioning is clearly expressed in the new claim “The True One”:
Moskovskaya is the original for true vodka connoisseurs and lovers. As the world’s first authentic Russian brand-named vodka – produced according to the strictest criteria worldwide –Moskovskaya takes vodka drinking to the heights of perfection. Whether at home, with friends or at parties, whether straight, on the rocks, in sophisticated cocktails or refreshing long drinks: its clear, pure nature and mild, full flavor always make drinking Moskovskaya an impressive experience. Discover “The True One”.
Moskovskaya is aimed at tradition-conscious vodka connoisseurs, as well as at the new, cosmopolitan, pleasure-oriented generation. Moskovskaya always stands for unadulterated, genuine and pure enjoyment.
Special prizes
Moskovskaya Facebook fans who vote for their favorites on jovoto.com can win additional fan prizes to the total value of €1,500.
Aim
The Moskovskaya ‘Super Premium’ bottle is mainly served in stylish restaurants and bars, but also sold in retail. It should catch people’s eyes, both at the bar as well as in stores, radiating its high quality and motivating people to try it. Visually it should also emphasize the character and positioning of Moskovskaya (“The True One”).
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