PURITY : Easy & Essentials Vodka Bottle


The "New" silhouette for Vodka bottle with easy-to-distinguish shape of bottle and screw cap that stands out.

I'd like to propose the clean, simple and bold design of this Vodka bottle. Its silhouette reflects the meaning of 'The True One' that will stand out in the crowded shelves, or urban restaurants. The glass bottle is slightly tinted with brand's identity green colour, printed with bold logo on transparent bottle. Screw cap is enlarged so consumers can visually recognize this bottle from the far.

An extra detail is added to the screw top with logo debossing so the consumers can simply "touch" the brand every times.

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