My Critical Question

Challenge

PwC Germany's Experience Consulting and jovoto have partnered together to create a platform for people who want to change the world. #mycq is a series of insights projects and ideation sprints hosted on jovoto, aimed to gather the most critical questions in the areas of #health, #environment, #society, #education, #manufacturing, and more.

 

Stats

228 Submissions
82 Participants
36 Countries

 

Approach

#mycq starts with the questions, the insights to solve the most pressing challenges of today. In the insight phase, we collect a constant stream questions, which  are clustered, curated and validated in real-time, creating new opportunities for action. In the ideation phase, we apply insights directly to products, services, POS, etc. through co-creation, helping to build solutions, at speed.

 

Outcome

The insights collected led to a second project, where we dove into the topic of the Future of Retail, powered by the insights. Product and service design ideas were created by a small, curated team of creatives. The outcome was explored in a virtual conversation featuring PwC's leading retail experts and the winning creative from the jovoto platform.  Watch the video here.