The mystic ice world of old viking sagas was the first thing that came to mind.


I wanted to create a visual with a strong impact relying on drawings and imagery reminiscent of old viking patterns and art which i thought would be fitting for a premium vodka.

What is the mystical story behind your design?

The idea came from Jormungand , also called the “Midgard Serpent,”who is a snake or dragon who lives in the ocean that surrounds Midgard, the visible world. So enormous is he that his body forms a circle around the entirety of Midgard. He’s one of the three children of Loki and the giantess Angrboða, along with Hel and Fenrir.

Can you tell us details about the printing specifications of your design?

It can be printed in any way you want.

The printing directly on the bottle: number of screen printing stations needed?


The printing of the two labels: Number of channels in offset printing, screen printing, flexo printing (special finish) and hot foil embossed printing?

3 channels. It can be printed on silver or white foil.

The lid: number of colors needed?


Did you use images, graphics, fonts etc – not originally created by you? Did you get very closely inspired from a source? That’s fine as long as you share that source-links.

Original drawings + Dominican font.

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