I chose this idea, because the polarbear and the inuit are representing the cold polarworld.


The focus is one the polar bear and the Inuit, facing each other. Both of them are roaring in the quiet mystical polarnight. This stands for freedom an strength. When you drink Vodka, you are having the same feelings. I've drawn these pictures by my self, to create a sympathetic and unique design. The colors are corresponding to the "Ice World", different shades of blue and white. Especially the bottle itself represents the coldness by its matt white color.

What is the mystical story behind your design?

The quiet polar nights are very mystical. You see the stars, the moon and you hear nothing but the cracking ice and some animal sounds. The fact that you have to share the area with dangerous animals like the Polarer is scary and beautiful at the same time. Inuits accepted the danger and are prepared to face a bear.

Can you tell us details about the printing specifications of your design?

The bottle is matt white. The labels are printed.

The printing directly on the bottle: number of screen printing stations needed?

Bottle is fully covered with matt white except of the graved wording "Wodka Gorbatschow at the top of the bottle. Every letter has a metalic optic.

The printing of the two labels: Number of channels in offset printing, screen printing, flexo printing (special finish) and hot foil embossed printing?

I chose four different colors for the labels.

The lid: number of colors needed?


Did you use images, graphics, fonts etc – not originally created by you? Did you get very closely inspired from a source? That’s fine as long as you share that source-links.

I took the three pictures as a template, to draw the pictures.