SIBERIAN SPIRIT – ICE COLD FRESH The power of Siberian spirit: fresh, unique, strong and independent. Bottle design „Siberian crystal freshness“ is based on a gulp of clear and cold Siberian air, when one’s breath is taken away by its crystal freshness. But you want to breathe it again and again. Harsh natural conditions brought up courage, bravery and self-confidence among Siberians, as well as contributed to the glorification of the image of Siberia. The glorification was not accidental; Siberians indeed always had to be warriors, alone with the harsh climate, tough living conditions, the need to provide for themselves. On the other hand, there is an opinion, that the vast expanses of Siberia were as if placating the settlers, and the cold paralyzed them. The resistance to the Siberian cold demanded good physical health, fostered individualism, the habit of acting alone. Flows of population coming from different parts of the Empire to Siberia allow us to speak about open system of forming an unique of Siberian character, which was although not a mutation, but a crystallization (reminiscent of ice layers) of individual traits of Russian mentality. From an alloy of old Russian (before of the Peter The Great) culture, Tartarian, Khanty, Mansi, Nenez and other cultures with traditions of travelling from everywhere immigrants, the Siberian mentality, the view of world and the Siberian identity was formed. There was the perception formed of Siberia as of a "country of ice and cold”, an “another country". But Siberian cordiality and hospitality allow to overcome/survive the frost.