The idea is based of a Russian folk tale about a little girl born from snow and being raised by an old couple who were unable to have children. She is in fact the daughter of Spring and Old Man Frost. She lived happily with them and grew more and more beautiful but sadder because she longed for human interaction. A shepherd boy Lel fell in love with the maiden but she was unable to love. She pleads Mother Springs to grant her this ability but once this happens her heart of ice melts and so does she. The reason I chose this tale is because it embodies purity and it links to the brand slogan "The pure soul of vodka".
Mystic Ice World