Magic Ice Fishing
Ice fishing is a unique experience.


Men of the northen hemisphere have mastered a special technique, perfected over generations.

What is the mystical story behind your design?

It fits the brand because it has a strong masculine caracter, the activity is specific to the Northen regions and the clarity of the waters (shown in the lablel in the bottom label).

Can you tell us details about the printing specifications of your design?

The interesting aspect is that the story continues from the large label to the small one, it's "magically" showing the underwater landscape as well as above the ice.

The printing directly on the bottle: number of screen printing stations needed?

printed bottle with gradient, white to dark blue (semi-glossy finish), printed labels

Did you use images, graphics, fonts etc – not originally created by you? Did you get very closely inspired from a source? That’s fine as long as you share that source-links.

I creaded the illustration, I was inspired by a glass sculpture by James Houston,