SEDNA - The Sea Goddess in Inuit mythology
Representation of the Godess of the sea and her power to control the sea animals.


Sedna is the goddess of the sea and marine animals in Inuit mythology, also known as the Mother of the Sea or Mistress of the Sea. The story of Sedna, which is a creation myth, describes how she came to rule over Adlivun.

Sedna is a beautiful maiden who rejects marriage proposals from hunters. When an unknown hunter appears, Sedna's father agrees to give her to him as wife in return for fish, he gives her to the hunter who takes her to a large nest on a cliff, revealing his true form: a great bird-spirit. Her father attempts to rescue her but the spirit gets angry causing a great storm. In desperation, the father throws her into the sea. Attempting to cling to the kayak, her hands freeze and her fingers fall off becoming the creatures of the sea. She falls to the bottom of the sea and grows a fish tail.

In the i illustration on the label of the bottle, a scene is depicted in which a hunting boat is attempting to fish and hunt. Sedna, with her power of control and in possession of all marine animals, is represented as a giant mermaid. Her hands have no fingers, and she is calling the fishes that was previously attracted the boat to bite the bait. This way you can detect the power of Sedna with the animals that accompany and follow her.

What is the mystical story behind your design?

The varying legends about Sedna, each give different rationales for Sedna's death. Yet, in each version, her father takes her to sea in his kayak, chopping off her fingers. In each version she sinks to the bottom of the sea, worshiped by hunters who depend on her goodwill to supply food. She is generally considered a vengeful goddess, and hunters must placate and pray to her to release the sea animals from the ocean depths for their hunt.

Can you tell us details about the printing specifications of your design?

First Idea - White and Metallic Blue Screen Printing - White Matte + (circular label) metallic blue foil. Lid - Metallic Blue + white. Label - gradient blue + white or silver.

Second Idea - Transparent and Blue Screen Printing - (circular label) white or silver. Lid - Metallic Blue + Silver, or white. Label - gradient blue + white.

Third Idea - Silver Screen Printing - (circular label) Silver Lid - Silver + white Label - Silver + white

The printing directly on the bottle: number of screen printing stations needed?

First Idea - 2 ; Second Idea - 1; Third Idea - 1;

The printing of the two labels: Number of channels in offset printing, screen printing, flexo printing (special finish) and hot foil embossed printing?


The lid: number of colors needed?


Did you use images, graphics, fonts etc – not originally created by you? Did you get very closely inspired from a source? That’s fine as long as you share that source-links.

No, this was 100% my creation.