It recreates a Norse tale through a clean design by showing inuits elements subtly with a cyclic rhythm. The wolves along with the logo and "limited edition" words can be highlighted under the black light. On the other hand, the subject of wolves along with day and night hunting can fit with the young male target conceptually.
In Norse mythology the two wolves chase Sol and Mani -the sun and moon- through the sky in hopes of devouring them. At Ragnarok, the downfall of the cosmos, they catch their prey as the sky and earth darken and collapse (this moment is depicted when black light comes over the bottle).
Use of embossed shining color.
1 - Dark blue
Only embossed silver blue, the label base must be transparent in medium and bottom ones.
2 - Blue and white( Only on this label the white color is needed)
Only Harrington font was used on the cover slide, not on labels eihter the bottle.
