Brave Inuit Freedom
Always Move Forward as an Inuit throught Snowland.


I wanted to use the symbol of freedom, which is the dove, and to highlight the humankind bravery, which can sometimes be considered mystic. I also make the costumers to imagine their own story with each simple and ambiguous elements in this scene (stars VS Snow, Hill Vs Mountain, Fight Vs Respect). For me, what we can't control is mystic as human imagination.

What is the mystical story behind your design?

The initial Story I imagined was an inuit warrior, who walks through snowlands and dangers to reach his aim : talking with the god dove for more freedom. However the costumers can imagine their own story : Dove moon god, the inuit becoming a free dove, and so on.

Can you tell us details about the printing specifications of your design?

3 Colors : dark gray, dark blue and Silver. I used the color as simple as possible (without gradient) to minimize number of colors for screen printing stations.

The printing directly on the bottle: number of screen printing stations needed?

It needs 8 Stations for 2 colors, by using the dark blue as the paper.

The printing of the two labels: Number of channels in offset printing, screen printing, flexo printing (special finish) and hot foil embossed printing?

Hot foil embossed on the inuit and the hill (dark gray)

The lid: number of colors needed?

3 colors with the dark blue as base.

Did you use images, graphics, fonts etc – not originally created by you? Did you get very closely inspired from a source? That’s fine as long as you share that source-links.

No, all is home made (instead of the bottle of course).

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