Mystic Ice World

Here's what happened

Background

Who could create a cooler Limited Edition design for the iconic Wodka Gorbatschow bottle than you, the worldwide creative community and Wodka Gorbatschow fans? After the huge success of the Wodka Gorbatschow Neon Edition by razorxx, it was time to create the next Limited Edition design for the Wodka Gorbatschow bottle.

What’s the task?

The theme of the 2017 Limited Edition design is Mystic Ice World, symbolizing the home of Wodka Gorbatschow’s pure spirit. Create a design on their Limited Edition bottle inspired by the myths and stories told in the icy regions of the world: the icefields of the Arctic, the animal world of Antarctica, the spirits of Iceland or the endless white scenery of Siberia.

Outcome

In a public Crowdstorm, Wodka Gorbatschow co-created the next limited edition design together with their fans. The winning design, created by Gabriela Berdecio, hit the shelves in November 2017. The project generated massive brand engagement on the jovoto platform.

 

“We were really impressed with the quantity and quality of the ideas submitted. Not only will the Limited Edition bottle become a coveted collector's item, the crowdstorm itself both activated our existing fans and garnered us new ones.”

Christian Schulz, Senior Brand Manager of Wodka Gorbatschow