MythBusters

Here's what happened

Challenge

This global plaster brand is ready to tackle some common misconceptions of proper treatment of common injuries. There are some common beliefs and myths around wound care that work against the right healing process and outcome. People tend to believe they know how to treat common injuries and make mistakes based on general beliefs.

Approach

For this phase, jovoto curated 10 diverse creatives with backgrounds in communication, graphic design, and storyboarding from seven different countries and invited them to create ideas with the respective content that will educate consumers on the proper ways to take care of wounds by debunking the common myths and the benefits of using plasters by this company, the wound expert.

Outcome

The creative team came up with a total of 27 ideas. The creatives on the jovoto platform have used their wit and creativity to come up with joyful, educational and adaptable storyboards. The winning design is being further developed to be used globally.