Here's what happened

Challenge

The creatives' challenge was finding a new name for this vitamin and nutritional supplements brand that reflects the value proposition, resonates with consumers, and supports the ambition to become a leader in personalized nutrients management in the EU market and beyond. 

Approach

The solution to the challenge for this healthcare brand is to convey the added value it aims to create for customers. The aim is to find a compelling brand name (one per creative) that is as self-explanatory as possible while still legally and regulatorily feasible. For this one-phase project, jovoto curated ten diverse creatives with communication, branding, and copywriting backgrounds from three different countries and invited them to create a new brand name.

Outcome

The creative team came up with a total of 48 ideas. The creatives on the jovoto platform have used their seemingly unlimited amount of creativity to present several directions for this brand.

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