Out of the box

Here's what happened

Challenge
gitti, THE innovator in the nail polish industry, focusing on sustainable, vegan, cruelty free and water based nail polish teamed up with jovoto to revamp their current packaging.  The goal was to come up with an innovative and exciting unboxing experience for their consumers, by involving them directly into the process and design for themselves. True to gitti’s CI and core values: focusing on an modern design language and branding whilst also maintaining the sustainability promise gitti has with all their products.

Approach
jovoto reached out to not only their creative professionals matching the gitti target group but also involved skilled gitti fans to join this exciting invite Crowdstorm. The project ran for two weeks on the platform, followed by an open voting period on the gitti website.

Outcome
After evaluating all ideas submitted by the creative team, gitti fans and beauty enthusiasts had the opportunity to choose from the two top ideas submitted in the project, resulting in more than 2,500 people selecting their favorite design. The winning idea is currently being prototyped and will be ready to go out to the gitti community in 2021.

“Our community is at the heart of gitti, which is why bringing some of them into the creation process was so important to us. jovoto’s experience in enabling co-creation and solving complex packaging design challenges made them the logical partner for us.” 

 - Jennifer Baum-Minkus, Founder and Managing Director, gitti