tire+wood
A flooring concept that serves that planet.
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Solution

There are vast tire graveyards around the planet. 


This concept offers great noise reduction, it�s crushproof, and it resists mold and bacteria.  On top of that, it is a product made from recycled tires that would normally have been disposed of. So a very green story comes along with it as well.

Recycled tire flooring stands up to wear and tear as well as heavy traffic conditions in your home � no pun intended. 

Where have all the tires gone? Great article:
http://www.naturalinteriors.com/2011/09/where-have-all-the-tires-gone/

But what about indoor-air quality?

�We distill the crumb rubber thoroughly prior to the product�s creation and, hence, emit very few VOC�s (Volatile Organic Compounds) when installed,� says Kent McClelland, president of Renew Brands in Canton, OH, which licenses Regupol America to manufacture Versa-Quiet in Lebanon, PA.

What is the benefit of your idea for the target group?

Floor is softer and more bouncy. This means less fallen items are broken such as glass. Also,

Which materials are you using and why?

Rubber from tires in tire graveyards. Along with wood weaved into intricate patterns resembling tire mod patterns.

Which problem does your idea solve?

This concept helps the planet rid itself of these graveyards of excess rubber.

How does your idea solve the problem?

Using our trash and turning it into something that endures the test of time and style with elegant geometric patterns.

Which aesthetic does your idea follow?

Patterns will be presented soon.