Parador World TrEdition
"World TrEdition" - New Edition of the Tradition!
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Solution

Inspired by the graphic quality of traditional rugs and mosaics all around the world, the World TrEdition Flooring is looking for a new expression of old traditions, adequate to the contemporary context. World TrEdition Flooring is a laminate interpretation of traditional rugs and mosaics from six continents, giving every home a sense of tradition and cosiness.

 

The World TrEdition Flooring offers several product variations:

TrEdition Africa (African pattern)

TrEdition America (Navajo pattern)

TrEdition Asia (Indian pattern)

TrEdition Australia(Aboriginal pattern)

TrEdition Europe (Ancient Greek, Roman, Scandinavian, Balkan pattern)

Which problem does your idea solve?

The ethical problem of replacing unique art roots by modern uniform design.

How does your idea solve the problem?

By creating a new Edition of old Traditions, adequate to the contemporary context. World TrEdition Flooring is a laminate interpretation of traditional rugs and mosaics from six continents.

What is the benefit of your idea for the target group?

Learning to appreciate our own art legacy.

Which materials are you using and why?

Laminate flooring with wood texture, easily combined with all PARADOR laminate floorings.

Which aesthetic does your idea follow?

Ethno aesthetic.