Which problem does your idea solve?
Leather is a material that is easy to obtain, can be cut and died as well as is great for consumers for it's beauty, softness and is easy to clean. There is also the cheaper option of Pleather for the thrifty shopper.
How does your idea solve the problem?
It is both unique and something that will be seen of in the future, but can be easily manufactured and sold today. It can have a gorgeous modern or rustic feel depending on the finish and look.
What is the benefit of your idea for the target group?
Both easy to clean as well as soft and beautiful.
Which materials are you using and why?
Leather. It is modern and different, but can give an original feel. Square, rectangle, designs. It can all be done.
Which aesthetic does your idea follow?
Modern or rustic. It can change depending on the consumer's needs.