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We connect our global community of designers and creative minds with big-name brands and NGOs to ideate, iterate and innovate. We have upscaled brainstorming, we call it crowdstorming!

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The task

Parador was looking for creative ideas for excellent and saleable flooring that will impress people with discerning and exclusive interior design tastes. The jovoto community showed how flooring will look in the future, as well as possible colors, shapes, patterns, surface structures and materials. New patterns were just as welcome as experiments with future-oriented materials and functions.

Background information:

Parador is the leading international design brand for flooring and wall design, both indoors and outdoors. With its innovative products, the company is continuously setting benchmarks in terms of creativity and quality.
In the past Parador has already worked with top personalities from the international design scene, such as Zaha Hadid, Karim Rashid, Matteo Thun and Jean Nouvel. The creative innovation capability of the Edition collection resulting from the cooperations with these designers is being proven by the fact the company has won international design prizes like the AIT Award (Interior Innovation Award) and the reddot Design Award.
In order to underline the innovative character of the company, and to continue positioning itself as a forerunner, Parador now develops outstanding flooring concepts with the jovoto Community.

The result

More than 600 creatives were engaged within this project:

  • 184 ideas and 1,500 idea variations
  • over 7,500 comments
  • over 11,000 votes

Awarded ideas