About the project

Challenge

This intimate lifestyle product brand has a special Limited Edition at the end of the year and is looking for fun, colourful, and sexy graphic design ideas for this special product. The creatives get the chance to create a once-a-year naughty limited edition treat.

Approach

This returning client asked for ten creatives based on their art direction background and graphic design. These hand-picked creatives were asked to submit two ideas for the new packaging and on-pack graphic design for next year’s Limited Edition for this intimate lifestyle product brand!

Outcome
Twenty-eight ideas were collected and given to the company to do internal voting. The final ideas are then going to be developed for the 2022 advent calendar. 


 

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