Let the people speak themselves
Let the people make statements for their reason to vote for direct democracy.
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Solution

To show, that every vote counts, it would be obvious to ask people themselves. So they are involved in the campaign and start to think about democracy. The idea was to start a online campaign where everyone can upload his selfie with his statement. As part of the layout you could work with colourful bubbles as separate elements for sprayer templates with statements or stickers with qr-code to upload your statement on the street. As Key visual I would show all kind of people with their statement. Workers, employees, mothers, fathers, black people, white people, young and old. In this sense the campaign would be part of direct democracy.

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www.shutterstock.com: 289427012, 76884421, 296335775, 385668406, 76884421, 74016115, 232173784, 115275016

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