The simple and straightforward visuals show people's everyday life. Union, sharing and debate are key elements of a civil society. Although people are represented through own individualty, they share common space. The people corally claim to directly take part in decision making to achieve the best solution for the sigle and for the community.
The visual and copy elements are interchangeable and flexible and can generate all the compositions needed to develop a communication campaign. From a technical point of view, the composition is suitable for vertical and horizontal development to fit all types of format and device.